So everyone is talking about social media….. they say your business has to have it and if you don’t then your business won’t succeed…. Well take a breath and relax…. Yes, for most businesses the use of social media is very important, especially with the changes to how people buy and investigate purchases due to the pandemic, but it doesn’t have to be complicated, trust me.
In this day and age Social Media applications like Facebook, Twitter, LinkedIn, Pinterest, Instagram and Reddit are the norm and I do believe it is a good idea to have these tools to communicate about your businesses but you may just want to sit back and consider for a second what you are going to use these applications for.
It is too easy to fall in to the trap of trying to push your business on as many platforms as possible and on the surface it may seem easy to manage: A few updates here, add links and images there but you need to be aware that each social media site has its own style and practices, so getting good results on one, won’t necessarily work on another.
Have your considered your social media strategy and identified the advantages each network could offer your business?